Do you hear that, rumbling in the distance? It’s storm season and it is almost here! In most places the weather has started warming up, snow has turned to rain, and thunderstorms have started rolling through some afternoons, which means that you are about to get BUSY. Are you and your team ready for storm season or are you still working your way out of the winter haze? Today we want to help you out of that haze and give you our top 4 tips to be ready for storm season!
1. Get Everyone Together
When was the last time you had an all-company meeting? November? December? You have all been doing the winter work calling insurance companies, getting claims ready to move forward come spring, and wrapping up paperwork for claims that you completed in the fall, and none of that takes a lot of coordination. So call a meeting and get everyone in the same room to get ready to move into over-drive before a storm actually hits.
2. Have A Plan
Use the meeting mentioned above to come up with a plan of action for when the storm inevitably hits. Does everyone have the access to the storm maps? Who will make the call to head into the area? Give a general idea of who will need to go where, and what they need to do. Use the time before the storm hits to game plan what will happen when it does; this lets you be more prepared to jump on work as soon as it happens, rather than scramble to get out there in the days and weeks following a storm.
3. Have Marketing Items Ready To Go
Even if you plan on being on the ground in the storm area, that can be a big area. Come up with a marketing plan of attack as well. Will you email blast previous customers in the affected area? Send a general postcard to all homes that got hit with your info? Does everyone have enough business cards ready? Whatever your marketing scheme is have it ready beforehand. Make sure that materials are printed and ready to go in the office. Have your marketing manager prepared to blast emails, run to the post-office, or find events in the area that you can present at. Don’t wait until you know what the storm is and where it is; use your knowledge and expertise of storm situations to have all of the marketing materials ready to go in advance.
4. Have Stress Relief Ready
Storm season gets stressful fast, so have everyone identify ways that they can relieve stress. Whether it is going over a few breathing exercises, making sure to carve out time to workout or go for a walk, or even just taking an actual lunch break, make sure everyone is aware of ways to deal with stress. Having these tools available before things get stressful gives a sense of being more prepared and allows everyone to find what works for them before it gets too crazy.